Built for African entrepreneurs

Your whole business,
one workspace.

Most entrepreneurs run their business across WhatsApp, spreadsheets, and memory. Groundwork gives every function a home — structured, visible, and moving forward.

Groundwork Workspace
Environments
Strategy
Marketing
Finance
People & HR
Growth phase
Seeding · Phase 2 of 6
Define service pricing
Set up booking flow
Add 3 team members
12
Environments
2/3
Tasks done
What you get

Everything your business needs,
nothing it doesn't.

12 Business Environments

Every function has a home.

From strategy to compliance — your workspace covers every part of your business, connected by design.

StrategyMarketingSalesCXOperationsTechnologyFinancePeoplePartnershipsLegalDataProduct
Growth Phases

Always know where you stand.

Germinating
Seeding
Sprouting
Rooting
Team & Specialists

Invite your team. Bring in the right people.

N
K
T
A
+
Team members & specialists
AI Assistant

Claude-powered. Built in. BYOK.

Your workspace assistant understands your business context. Bring your own Anthropic key or use the platform default.

What should I focus on this week?
Your Marketing environment is Seeding. Prioritise setting up your content calendar.
The platform

One workspace.
Your whole business.

Groundwork organises your business into a single operating system. Every function connected. Every person in their place. One source of truth for where your business is and where it's going.

Built for African entrepreneurs. Designed to grow with you.

Start building
12
Business environments
6
Growth phases
1
Connected workspace
Structure from day one
Every part of your business has a designated environment — no more deciding where things live.
Phase-based progression
Six growth phases guide you from Germinating to Succession. Your workspace evolves with you.
Africa-first by design
Built for the realities of running a business on this continent. ZAR. Local context. No assumptions.
Who it's for

One platform. Three ways to use it.

Whether you run a business, a practice, or a studio — Groundwork adapts to how you work.

Business

Run your business from one place.

Set up your 12 environments, track your growth phase, manage your team, handle bookings and finance — without piecing together 10 different tools.

12 business environments
Team management & payroll
Bookings, CRM & finance
Growth phase tracking
Start building
Specialist

Build your practice.

Get invited into client workspaces. Manage your contracts, track your time, and run your professional practice — without switching tools or losing track of who owes what.

Practice dashboard
Multi-client workspace access
Contract & rate management
Timesheet tracking
Join as a specialist
Agency

Manage clients at scale.

White-label Groundwork for your clients. Manage unlimited client workspaces, provide branded onboarding, and centralise everything your agency operates.

Unlimited client workspaces
White-label & custom domains
Agency-level oversight
Dedicated onboarding
Talk to us
Pricing

Simple. Honest. Scales with you.

Start free. Pay when you grow.

Free
R0/ month

For entrepreneurs getting started. One workspace, core features, no time limit.

1 workspace
Core environments
Up to 3 team members
Community support
Start for free
Most popular
R499/ month

For businesses in motion. Full workspace, all environments, team collaboration.

1 workspace
All environments
Up to 10 team members
Specialist invites
Priority support
Start building
Agency
Custom

For agencies and studios managing multiple client workspaces.

Unlimited client workspaces
White-label options
Dedicated onboarding
Agency dashboard
Talk to us
All prices in South African Rand (ZAR) · Cancel anytime